China's children's furniture started late and its market development is still in its early stages, but it has great potential. With the improvement of people's living conditions, more and more children have their own independent rooms.

　　China's children's furniture started late and its market development is still in its early stages, but it has great potential. With the improvement of people's living conditions, more and more children have their own independent rooms. According to a survey, there are currently over 300 million children under the age of 16 in China, accounting for about a quarter of the country's population. 74% of urban children have their own rooms, which is equivalent to an undeveloped gold mine.

　　46% of households have a desire to purchase children's furniture. According to the latest domestic urban furniture market survey, about 4/10 of households have their own single room and furniture, and 46% of households have a desire to purchase children's furniture. It can be seen that the children's market needs further development of marketable products, and the key lies not in bright colors and cartoon patterns, but in practicality, safety, puzzle solving, and functionality.

　　Many parents have invested great enthusiasm and financial resources in the decoration of their children's living rooms, providing them with furniture that is full of childlike fun or common growth, creating a good environment for their growth, which has quickly made children's furniture popular. According to the development of the furniture market in recent years, children's furniture is one of the fastest growing categories in the furniture industry.

　　A market space of 150 billion yuan. Currently, urban youth and children account for 30% of the total number in China, which means there are 160 million potential consumers with purchasing desires. If 20% of households with higher purchasing power convert their desires into actions, there will be a sales volume of 32 million sets of youth and children's furniture. At a price of 5000 yuan per set, there is a market space of 150 billion yuan for children's and teenagers' furniture.

　　Nowadays, parents are investing more and more in their children's lives, and middle-class consumption is showing a clear trend of personalization, fashion, and proactive purchasing. The market space for youth and children's home furnishings will increase rapidly year by year. The vast market prospects and unlimited business opportunities create a wealth myth.